Video is a powerful tool to communicate experience, and using it strategically works wonders. IMC recommends leveraging your loyal patients by requesting them to provide testimonials about your hospital and clinics. Video testimonials are one of the most credible and powerful form of patient endorsement because the words come directly from the patients and real recommendation gains more popularity. Professionally crafted video message could be the most powerful marketing tool which could be used on your website, on relevant social media platforms, in e-mail signature, hospital and clinic T.V displays and presentations.
Professionally developed video interview of the practicing doctor, discussing about disease condition, its symptoms, procedures and care, helps building strong brand and trust. This video could be used as a patient education series in waiting area and distributed in social media platform.