Author name: tech

Strategic Marketing Plan For AI-Powered Tele-ICU and Tele-Radiology Platform In India

Client Overview: The Ministry of Economy, Trade and Industry (METI-Japan) sought to introduce an AI-powered telemedicine platform for Radiology and ICU centers in India. Their goal was to leverage advanced technology to address healthcare challenges and enhance patient care in the Indian market. The collaboration between METI-Japan and IMC4Growth exemplifies the power of strategic marketing …

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engage your HCPs and Patients using our personalised and smart AI powered chatbot solutions for pharma and healthcare businesses

Revolutionizing Patient Engagement through Personalized Digital Solutions

Introduction: In the fast-evolving landscape of healthcare, personalized patient engagement has emerged as a pivotal tool for healthcare professionals to enhance patient outcomes and build lasting relationships. This case study delves into the innovative campaign launched by a Desensitizer Toothpaste brand, leveraging cutting-edge technology and strategic partnerships to revolutionize patient engagement in dentistry. Campaign Objectives: …

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Driving Awareness and Prevention: A Case Study on Cysticercosis Education via Digital Health Platform

Background: InfocusRx Marketing and Communications Pvt Ltd collaborated with Indian Immunological Limited (IIL) to launch a new health education portal focusing on “Swine Health & Cysticercosis.” Cysticercosis is a disease caused by the pork tapeworm and is a significant health concern in many parts of the world, including India. IIL has developed the first licensed …

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Deccan Ka Dum: Uniting Fans Globally – An Offline-Online Campaign For Deccan Charges IPL-2010

Introduction In the year 2010, the Deccan Chargers, an IPL team based in Hyderabad, faced an unfortunate predicament. Due to ongoing issues surrounding the Andhra Pradesh Bandh, the team was unable to play matches in their home ground. However, in the face of adversity, the Deccan Ka Dum campaign emerged as a beacon of hope, …

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IMC’s Successful Partnership with Suven Pharma- Online Branding and Positioning

Introduction: Suven Pharma (SUVEN) is a leading player in the development and manufacturing of New Chemical Entity (NCE) based Intermediates, Active Pharmaceutical Ingredients (API), Specialty Chemicals, and formulated drugs. Their primary focus lies in offering contract research and manufacturing services to global pharmaceutical, biotechnology, and chemical companies. To further enhance their branding, marketing, and communication …

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Empowering Nutritional Awareness Through E-Learning for Poshan Abhiyan

Client Overview: Poshan Abhiyan, a Government of India initiative under the Ministry of Women and Child Development, aimed to enhance nutritional outcomes for children, pregnant women, and lactating mothers. The goal was to address issues like stunting, under-nutrition, anemia, and low birth weight. The initiative sought to bring awareness about the importance of nutrition to …

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Corporate Website with integrated Digital strategy for Medical Devices Company.

Case: Online branding and positioning of India’s leading Medical Devices Company – Healthware. Healthware’s principals were market leaders in their fields representing Urology, General Surgery (Laparoscopy/Surg Gastro/Bariatric Surgery), Gynecology, Pulmonology, ENT, Gastroenterology, Anesthesia & Critical care. Overview: Healthware, a prominent player in the healthcare industry, sought to enhance its digital presence and communication strategies to …

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Engaging Healthcare Professionals Through an Innovative Medical Education Portal – infocusrx.com

Client Background: A forward-thinking pharmaceutical company developed a ground-breaking medication aimed at treating a specific medical condition. To ensure this medication’s proper prescription and patient care, the company recognized the need to educate healthcare professionals (HCPs) comprehensively about its benefits, safety profile, and appropriate usage. Digital Strategy: Building a Comprehensive Medical Education Portal 1. Content …

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Revolutionizing Doctor Engagement and Women’s Health Education – Puberty2Menopause.com

Client Background: A pharmaceutical company specializing in women’s health sought an omnichannel communication strategy to engage with doctors, particularly gynecologists, across India. Their goal was to educate healthcare professionals about their range of prescription (Rx) drugs for various gynecological conditions. The IMC Solution: Puberty2Menopause.com In response to the client’s challenge, IMC team devised a comprehensive …

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