Dr.Reddy’s
A leading FMCG companies in India operating in beauty and healthcare spaces. Emami was seeking
Professional Certification
Digital Content and Asset Development
for Healthcare and Pharmaceuticals
Delivery Format
e-Learning
Duration
3 months
Batch Start Date
1st Oct.2024
Contact
+91 90005 92779
Overview
This training program equips participants with the necessary skills and knowledge to create, manage, and distribute digital content tailored for the healthcare, health-tech and pharmaceutical industries. The course covers a wide range of content types, from educational materials and scientific publications to patient-centric content and marketing collaterals. The participants will learn how to develop compliant, high-quality, medically accurate content and assets that meets the unique needs of healthcare professionals (HCPs), patients, and other healthcare ecosystem stakeholders.
Α unique course that gives practical qualifications on the subject
What's in for you
About the Program
What you will learn
Who should attend
The program follows an online teaching model integrated with LMS, course modules having tailored assignments and integrated assessments . Lectures are conducted in an interactive context, using contemporary case studies.
Upon successful completion of the training, participants receive a certification title from the MedEduPro.
Trusted by industry - Fortune 500
Webinars from Industry experts
Feedback - By the experts
Mobile/ Tablet - Responsive design for the convenience of learning
Rich content - Supported with industry sample and case studies
Real-time practice - Integrated assignments and assessments
Powered by 3A - Assignment, Assessment, Advice Upskilling Model
Educational Content Creation
The participants will learn to develop whitepapers, e-books, webinars, and infographics that educate HCPs and patients on medical / health conditions, treatments, and products.
Marketing and Social Media Content
The participants will master the creation of digital brochures, social media posts, email campaigns, and landing pages message to engage and convert the target audience.
Scientific and Regulatory Writing
The participants will develop the skills to produce clinical trial documents, regulatory documents, and scientific publications that comply with industry standards.
Patient-Centric Content Development
The participants will be able to create patient education materials, mobile apps communication and engagement digital assets, and interactive tools that empower patients with knowledge and resources to manage their health.
Digital Health Communication
The participants will be explore digital health, digital medicine and digital therapeutics solutions that enhance patient care and design digital assets for patient engagement and interaction.
Brand assets
Content assets for Website , Blog Posts and Articles, Infographics, Social Media Posts- or platforms like YouTube, Instagram, Facebook, LinkedIn, and Twitter
Medical Writers
Healthcare Marketers
Digital Content Creators in Pharmaceuticals, Medical Devices, Hospitals, HealthTech, Public Health, Marketing and Advertising and Health Insurance
Regulatory Affairs Professionals
Digital Health Innovators
Powered by 3A - Assignment,
Assessment, Advice
Upskilling Model
Participants Worldwide
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Corporates
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Countries
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Self Employment
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Program Modules
Digital Health, Digital Medicine, and Digital Therapeutics
- Overview: Introduction to the digital transformation in healthcare, including digital health technologies, telemedicine, and the emerging field of digital therapeutics.
- Applications: How these technologies are applied in patient care, disease management, and health promotion.
Brand - Digital Content and Assets
- Brand Strategy: Creating and managing digital assets that reflect and enhance the healthcare brand.
- Content Creation: Developing brand-aligned content that resonates with target audiences, including patients, healthcare professionals, and stakeholders.
Patient Education/Consumer Health - Digital Content and Assets
- Patient-Centric Content: Designing educational content that is accessible, informative, engaging and tailored to patients'/ consumer needs.
- Consumer Health Tools: Development of digital assets content for apps, websites, and resources that empower patients to manage their health.
Medico Marketing
- Healthcare Marketing Strategies: Combining medical knowledge with marketing techniques to promote healthcare services, products, and innovations.
- Regulatory Compliance: Ensuring that marketing materials meet industry regulations and ethical standards.
Social Media/Digital Marketing
- Digital Engagement: Strategies for leveraging social media and digital marketing to reach and engage healthcare audiences.
- Campaign Management: Creating and managing effective digital marketing campaigns, including content planning, execution, and analysis.
Scientific/Publication - Digital Content and Assets
- Scientific Communication: Developing and managing digital content for scientific publications, research dissemination, and professional education.
- Publication Strategies: Best practices for digital publishing in healthcare, including open access, peer review, and distribution.
E-learning
- Online Education: Developing and managing e-learning content for healthcare professionals and patients.
- Interactive Learning: Incorporating interactive elements, simulations, and multimedia into e-learning modules.
Content Management System (CMS)
- CMS Fundamentals: Introduction to CMS platforms and their role in managing healthcare content.
- Workflow Management: Implementing workflows for content creation, approval, and publication.
Digital Asset Management (DAM)
- Asset Organization: Techniques for storing, organizing, and retrieving digital assets efficiently.
- Security and Compliance: Ensuring digital assets are managed securely and in compliance with healthcare regulations.
Duration : 6 months
Hybrid model : LMS + Assignment
- *30 Hours: Classroom training by industry experts and Faculty.
- *125 Hours e-learning module instructions: This refers to the time you'll spend on the core instructional content provided through the e-learning modules in the courseware. Additionally, student work towards research and writing of the assignments: In addition to the module, there will be substantial time spent on conducting research and completing assignments.
- If you can dedicate 10-15 hours per week to this program, you can expect to finish it within 2 months starting from the day you enroll. You will have access to the program's resources and content for a duration of one year. These time estimates are provided as a general guideline and can vary depending on individual learning speeds and engagement levels.
Certification of Completion
- The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices.
- Zero Plagiarism : No participants shall submit the words, ideas, images or data of another person as their own in any project, assignment, presentation or poster in MedEduPro study program.
- Medically Accurate : All the assignments need to be medically accurate with reference cited.
- Abiding to given style guide / instructions.
How it works ?
Login to MedEduPro-LMS
Access the expert lectures and instructions given for each modules
Access the courseware and reference materials shared
Attempt the assessments
Assignment – read the instructions carefully and submit the assignments on-time for certification.
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To respond to your request, this form (including any personal information) may be shared with other IMC member firms and transferred and/or stored across borders.
A member of our team will be reviewing your request immediately and will respond within five business days.
Success Stories
Gleneagles Global Hospital
A leading FMCG companies in India operating in beauty and
World Research Group
A leading FMCG companies in India operating in beauty and
UX study and design
A leading FMCG companies in India operating in beauty and
Medlife
A leading FMCG companies in India operating in beauty and