Let’s look how digital patient experience is bringing cultural shift to patient-centered care.

Meet Urvi and Rishi, an Architect couple who moved to Hyderabad from Mumbai. After some time, they planned to have a baby. They searched for maternity hospital in internet and booked for Gynec’s appointment by visiting hospital website. The website helped them to understand various care offered, its infrastructure, testimonials, doctors and care team profile. Also, the hospital website was comprehensive and it helped the couple to understand pregnancy and parenthood.

Content & Tools
  • Engagement – Patient education, Health Tips, News, Quiz, Polls, Humor
  • Brand updates and Campaigns
  • Online consultation
  • Product sell, Events, Value adds
  • Advertising campaigns and SMM
  • Online reputation management
  • Learning and Listening
Platforms

Website / blog

search

social media

display

video

provider listing sites

On their visit and pregnancy confirmation. The doctor suggested couple to register for regular updates and understand development of baby. Now, Urvi started getting regular SMS alter, updates and care guide as per the growth of baby. Urvi can read more by clicking the SMS/WhatsApp linked to hospital website (Health Library) and make informed decision about her baby and self. Meanwhile Rishi was updated about the changes Urvi’s body going through and fatherhood tips.

The app helped couple to track the development of baby and suggested necessary diagnosis/ test required during pregnancy.

Content & Tools
  • Patient education content – text, infographics, video
  • Quick-sheet
  • Info-sites
  • Poster
  • Health Library
  • Procedure prep content
  • Newsletter
  • Educational classes and event promotion
  • Patient portal
Platforms

email

text messaging

patient portal

website

video

social media

During the admission in hospital for baby’s delivery Urvi was able to read, view and understand through Hospital App.

Content & Tools
  • Care guide
  • educational content
  • care plan management for patients, families and caregivers
  • e-learning courseware
  • e-books
Platforms

mobile & tablet apps

website

text messaging and WhatsApp

Learning Management System

After baby delivery, the couple started getting personalized tips for childcare and vaccination alters.

Content & Tools
  • Care guide
  • discharge instructions
  • health and wellness content
  • online counselling
  • Social group
Platforms

email

text messaging

patient portal

website

social media

tele-medicine


And the journey didn’t end here. Now, Rishi got a personalized invite for heart check-up camp and Urvi was reminded to schedule a complete health check-up.

With the help quality healthcare provider, who offers digital positive patient experience throughout the content of care, today Urvi and Rishi is leading healthy and happy family life.

Content & Tools
  • cross-selling of ancillary services
  • patient reviews
  • Campaign
  • Wellness
  • Social Responsibility
  • advocacy and fundraising
Platforms

email

text messaging

patient portal

website

social media

video

Today your patients want to be heard, informed and actively involved in their care. Your patients are your customers, who are living digital lives. They order food online, shop online, bank online, book their travel online and manage their health care online.

The patient-centered care approach is changing the healthcare system. Today your patients want to be heard, informed and involved in their care. Your patients are your customers, who are living digital lives. They order food online, shop online, bank online, book their travel online and manage their health care online.

This demands healthcare providers to reshape the way they connect, communicate and offer value to their services.

Strategy + Patient Experience Management + Design Thinking + Digital Tools to maximize benefits.

IMC offers fully customized customer connect solution meeting your business goals. Our design thinking approach and application of lean principles helps us to deliver measurable and actionable patient connect strategy throughout the entire continuum of care.

The patient-centered care approach is changing the healthcare system. This shift is building patient- provider partnership which focuses not merely on the clinical perspective but also from patients emotional, social, spiritual and financial perspective.

Yes, IMC can help you in your digital journey.

Learn how our solution can improve your bottom-line.
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