Dr.Reddy's

India's leading pharmaceutical company marketing products in India, USA, Russia & CIS countries, and Europe. IMC supported DRL with Health messaging is a tool which helps doctors to send health tips, prevention tips and daily health care tips to engage the patient with their practice.

Deliverables:
  • Health Tips Alters for chronic patient from physicians .

Solution

IMC supported drafting personalised the message based on each patient's medical history and based on recipient's gender, age, height, weight and medical history.

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