IMC Digital

Delivery Format

Classroom + LMS
(Anytime, Anywhere learning) bundled with cases, digital assets and practise assignments for portfolio building.

Duration

3 months
Course duration

125 hours
Learning hours

Program Fees

Rs.45, 000 + Tax

( Assessments + Portfolio Assignments + Certification)*

Highlights

On Successful Completion of Programme.

Internship

Job Assurance

Contact

For more details reach us out 

[email protected]
+91 90005 92779
+91 79890 68948

Batch Start Date

1st July 2024

*Exclusive for Hyderabad city.

Introduction

Digital technology and communication have revolutionized the healthcare system. This changing landscape demands professionals understand digital dynamics and build engaging digital assets and content strategy by applying the best industry practices to day-to-day operations and practice.

Programme Highlights

The Certified Program -“Strategic Medical Writing and Digital Health Communication” offers comprehensive training in creating medically accurate effective digital assets tailored specifically for the healthcare industry. The participants will gain practical skills and knowledge to develop engaging content strategies and digital assets for various stakeholders, including healthcare professionals, patients, and the general public.

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The program is delivered by experienced professionals from IMC, you will be able to develop SMART – Simple, Medically Accurate, Research based Targeted digital assets and content strategy for your business. On successful completion of the Strategic Medical Writing and Digital Health Communication training program the participant will be able to perform:

Effective Content Creation

Craft compelling and informative digital content that resonates with healthcare professionals, patients, and stakeholders.

Strategic Planning

Develop comprehensive digital communication strategies aligned with your organizational goals and objectives.

Expertise in Digital Communication

Cultivate communication strategies and practices tailored to the pharmaceutical, life sciences, and healthcare sectors.

Audience Engagement

Formulate strategies to engage healthcare professionals, patients, and the broader public across various digital channels.

Innovation

Foster a culture of innovation and adaptability, keeping your team ahead of emerging trends and technologies in digital communication.

Career Outlook

The portfolio of over 20 plus content strategies and digital assets could open door for the following career opportunities:

You will writing content related to medical and healthcare topics, for websites, blogs, publications, or educational materials.

You will be developing strategies for businesses, including healthcare organizations, to leverage digital technologies to achieve goals such as expanding online presence, reaching new markets, or improving efficiency.

You will be managing the branding and positioning of healthcare products or services in the market, including market research, product development, and promotional strategies.

Specializes in using digital channels such as social media, email, and online advertising to promote healthcare products or services and engage with patients or customers.

Educates communities about health-related topics and promotes healthy behaviors to improve overall well-being, often employed by healthcare organizations or community health centers.

Manages digital assets such as images, videos, and documents within a healthcare organization to ensure they are organized, accessible, and utilized effectively for various purposes including marketing and education.

Manages the online presence and reputation of a healthcare brand within the e-commerce space, including product listings, customer reviews, and marketplace strategies.

Focuses on creating positive user experiences across various touchpoints within the healthcare industry, such as websites, apps, and physical spaces, to enhance patient satisfaction and loyalty.

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Assignment,
Assessment, Advice
Upskilling Model

Participants Worldwide

0 +

Corporates

0 +

Countries

0 +

Self Employment

0 +

Modules

Understanding Strategic Medical Writing

Integrated assessments

Assignments –  SMART digital assets on the given topics

Deliverables

Understanding Strategic Medical Writing

Integrated Assessments

Assignments

SMART digital assets on the given topics.

  1. Article Writing -1000 words text with supportive images.
  2. Infographic representation of the given topic.
  3. Storyboarding and production of video on the given topic using DIY tools.

Understanding Digital Health Communication

Integrated assessments

Case presentation on developing content strategy for Digital Health Engagement.

Understanding Digital Health Communication

Integrated Assessments

Content Strategies for Healthcare Professionals Communication

SMART digital assets on the given topics

  1. Scientific news from given source. Delivery Format –
    • Text Content for SEO / SMM
    • Video
  2. Newsletter writing – Web format
  3. LBL – Text Content and Infographic
  4. Slide decks – PPT
  5. CME – e-learning course

Content Strategies for Healthcare Professionals Communication

Integrated Assessments

Assignments

SMART digital assets on the given topics.

  1. Scientific news from given source. Delivery Format –
    • Text Content for SEO / SMM
    • Video
  2. Newsletter writing – Web format
  3. LBL – Text Content and Infographic
  4. Slide decks – PPT
  5. CME – e-learning course

Content Strategies for Patient Communication

i. Patient information portals/ apps
ii. Blogs
iii. Newsletter
iv. Education videos
v. Care guides and quick sheets
vi. Procedure guides and videos
vii. Engagement Tools

SMART digital assets on the given topics

  1. Patient information portals/ apps – UX Writing
  2.  Blogs – Article
  3. Newsletter – Web format
  4. ducation videos
  5. Care guides and quick sheets – Text, Infographic and Video
  6. Procedure guides- Text, Infographic and Video
  7. Quiz , Polls, Survey, Games

Content Strategies for Patient Communication

i. Patient information portals/ apps
ii. Blogs
iii. Newsletter
iv. Education videos
v. Care guides and quick sheets
vi. Procedure guides and videos
vii. Engagement Tools

Integrated Assessments

Assignments

SMART digital assets on the given topics.

  1. Patient information portals/ apps – UX Writing
  2. Blogs – Article
  3. Newsletter – Web format
  4. Education videos
  5. Care guides and quick sheets – Text, Infographic and Video
  6. Procedure guides- Text, Infographic and Video
  7. Quiz , Polls, Survey, Games

Design and Development of Digital Assets for Medico-Marketing and Branding

i. Sales aids
ii. Posters
iii. Sales/Consumer training materials
iv. Product ads/Corporate ads
v. Leave-behinds/flyers
vi. White paper
vii. Case-studies
viii. Business insight reports
ix. Proposal writing
x. Product monographs
xi. Public relation materials
xii. Blogs
xiii. Web content
xiv. Brochures

SMART digital assets on the given topics

  1. Posters on given topic
  2. Sales/Consumer training materials – PPT
  3. Product ads/Corporate ads on given topic – Video
  4. Leave-behinds/flyers on given topic – PDF
  5. White paper on given topic – Text
  6. Case-studies on given topic – Text and PPT
  7. Product monographs on given topic – PPT
  8. Blogs on given topic – Text
  9. Webpage content on given topic – Text
  10. Brochures on given topic – Text with images

Design and Development of Digital Assets for Medico-Marketing and Branding

i. Sales aids
ii. Posters
iii. Sales/Consumer training materials
iv. Product ads/Corporate ads
v. Leave-behinds/flyers
vi. White paper
vii. Case-studies
viii. Business insight reports
ix. Proposal writing
x. Product monographs
xi. Public relation materials
xii. Blogs
xiii. Web content
xiv. Brochures

Integrated Assessments

Assignments

SMART digital assets on the given topics.

  1. Posters on given topic.
  2. Sales/Consumer training materials – PPT.
  3. Product ads/Corporate ads on given topic – Video.
  4. Leave-behinds/flyers on given topic – PDF.
  5. White paper on given topic – Text.
  6. Case-studies on given topic – Text and PPT.
  7. Product monographs on given topic – PPT.
  8. Blogs on given topic – Text.
  9. Webpage content on given topic – Text.
  10. Brochures on given topic – Text with images.

Content Strategies Social Media Marketing

SMART digital assets on the given topics

For a suggested brand (real/fictitious),

Activity 1

  • Writing brand introduction
  • Creating a brand persona
  • Writing social media objectives of your brand promotion
  • Analyse target market and media habits
  • Assess media platform for social media activities
  • Create social media content engagement plan
  • Assess challenges and considerations when rolling out social media plans

Activity 2

  • Create social media content to promote on i) Facebook, ii) LinkedIn, iii) Twitter and iv) Instagram.

Content Strategies Social Media Marketing

Integrated Assessments

Assignments

SMART digital assets on the given topics.

For a suggested brand (real/fictitious),

Activity 1

  • Writing brand introduction.
  • Creating a brand persona.
  • Writing social media objectives of your brand promotion.
  • Analyse target market and media habits.
  • Assess media platform for social media activities.
  • Create social media content engagement plan.
  • Assess challenges and considerations when rolling out social media plans.

Activity 2

  • Create social media content to promote on i) Facebook, ii) LinkedIn, iii) Twitter and iv) Instagram.

Content Strategies for Public Health Initiatives and Healthcare Campaigns

SMART digital assets on the given topics

Capstone project on digital health communication strategy.

Content Strategies for Public Health Initiatives and Healthcare Campaigns

Integrated Assessments

Assignments

SMART digital assets on the given topics.

Capstone project on digital health communication strategy.

Content Strategies for Public Health Initiatives and Healthcare Campaigns

SMART digital assets on the given topics

Capstone project on digital health communication strategy.

Duration : 3 months

Content Strategies for Public Health Initiatives and Healthcare Campaigns

SMART digital assets on the given topics

Capstone project on digital health communication strategy.

Certification of Completion

Who is this course for ?

This course is designed for anyone who is interested in undergoing a formal training in medical writing and healthcare communication building digital assets and content strategies.

Students pursuing degrees in healthcare, life sciences, or related fields can gain early exposure to medical writing and digital communication strategies in the context of pharmaceuticals and healthcare.

Individuals responsible for promoting pharmaceutical products, medical devices, or healthcare services can benefit from understanding how medical writing and digital communication strategies can enhance their marketing efforts.

Digital marketing professionals seeking to specialize in the pharmaceutical and healthcare industry will gain valuable insights into industry-specific strategies and develop medically accurate content.

Those overseeing the development and promotion of healthcare products can benefit from understanding how UX Writing and digital communication can impact product success.

Individuals involved in medical affairs who need to communicate scientific and medical information to healthcare professionals can enhance their communication skills through this training.

Communication specialists within healthcare organizations and agencies can develop expertise in medical writing and digital communication strategies tailored to the healthcare industry.

PR experts looking to navigate the unique challenges and opportunities of digital communication within the healthcare sector will find this training valuable.

Sales and business development professionals aiming to leverage digital channels to engage with healthcare professionals and customers can enhance their strategies.

Consultants advising healthcare organizations on communication and marketing strategies can broaden their knowledge of digital tactics.

Individuals planning to start healthcare-related businesses or startups can gain insights into effective digital communication strategies for their ventures.

Senior executives and decision-makers in pharmaceutical and healthcare companies can benefit from understanding the strategic implications of digital communication.

Doctors, nurses, pharmacists, and other healthcare providers looking to enhance their online presence and patient engagement through digital communication can find value in this program.

Staff members of healthcare-focused non-profit organizations focused on fundraising, awareness, and patient advocacy can improve their digital communication efforts.

What learners say about our program

Contact information

Terms and Conditions

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A member of our team will be reviewing your request immediately and will respond within five business days.

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