Healthcare Branding and Knowledge Solutions

Manipal Hospitals

A patient-education content engine for international-patient growth

Overview

Manipal Hospitals is one of India’s foremost multi-specialty healthcare providers — No.1 in Bangalore — with over 5,000 operational beds across the country and a growing international-patient practice. To attract and better serve international patients, Manipal worked with IMC as a dedicated content partner building a patient-education, engagement, and outreach solution.

The Challenge

  • Attracting international patients in a competitive medical-travel market
  • Explaining treatments and procedures clearly to patients deciding from abroad
  • Supporting the full journey — procedure briefing, treatment plans, and post-operative care
  • A need for an ongoing, dedicated content capability rather than one-off assets

IMC's Role

IMC operated as a dedicated digital content partner — proactively building patient-education, engagement, and outreach content, anchored by an international-patient-focused content strategy.

Transformation

Building an international-patient content strategy

Focused content on treatments and procedures tailored to the needs of international patients.

Developing patient-education content

Created clear material explaining conditions, procedures, and what to expect.

Supporting the full care journey

Produced content spanning procedure briefing, treatment plans, and post-operative care management.

Operating as a dedicated, proactive partner

Worked continuously on content for education, engagement, and outreach rather than one-off deliverables.

Impact

  • A content strategy that helped attract international patients
  • Better patient engagement across briefing, treatment, and post-op care
  • Clearer, more credible communication for patients deciding from afar
  • A sustained, dedicated content capability for Manipal

For Manipal Hospitals, IMC built the patient-education content engine that helps attract international patients and guide them — from procedure briefing through post-operative care.

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