Healthcare Branding and Knowledge Solutions

Gleneagles Global Hospitals

A world-class, patient-centric hospital website, delivered at speed

Overview

Gleneagles Global Hospitals — a Parkway Pantai enterprise — is a chain of multi-specialty tertiary-care hospitals headquartered in Hyderabad, with hospitals in Chennai, Bangalore, and Mumbai. Following a major investment by Parkway Pantai, the group needed a world-class digital presence delivered on a tight timeline. IMC built a patient-centric hospital website covering the full spectrum of diseases and treatments.

The Challenge

  • A need for a world-class, patient-centric website befitting the group’s stature
  • A demanding, quick turnaround following the recent Parkway Pantai investment
  • Breadth: content had to cover the entire spectrum of diseases and treatments
  • The need to combine medical accuracy with strong design and usability

IMC's Role

IMC operated as an integrated content, design, and web partner — an in-house team of medical writers and creative designers working in tandem with the website development team.

Transformation

Mobilizing an integrated team

Medical writers and creative designers worked alongside web development to meet a tight timeline.

Applying design thinking

Brought a design-thinking approach to content and design, centered on the patient.

Building comprehensive medical content

Covered the entire spectrum of diseases and treatments with credible, accessible content.

Delivering a patient-centric website

 Shipped a world-class digital presence at the speed the investment demanded.

Impact

  • A world-class, patient-centric hospital website
  • Comprehensive coverage of diseases and treatments
  • Medical accuracy combined with strong, usable design
  • Delivery at the quick turnaround the client required

For Gleneagles Global Hospitals, IMC’s medical writers and designers worked as one team to deliver a world-class, patient-centric website — comprehensive in coverage and delivered at speed.

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