Workshop
DIY (Do-It-Yourself) Strategy for Dental Digital Marketing and Online Reputation
16th November, 2025
T-hub, Hyderabad
- 9:00 AM to 1:00 PM
- Learning materials and worksheets
- Post Workshop*
- One-on-One Virtual Review – 2 Hour after 30 days*
- 90-Day Consulting Check-In (2 Hours, Group Session)*
Designed and delivered by G. Vishwanand, this program transforms everyday patient interactions into powerful growth strategies for clinics, specialty practices, and multi-specialty centers.
This workshop helps you
Attract new patients through a consistent, trusted presence.
Convert inquiries into long-term care relationships.
Build loyalty and word-of-mouth referrals.
Train your staff and doctors to act as brand ambassadors.
Harness digital platforms for sustainable practice growth.
Who Should Attend?
Dental clinic
owners
Aspiring and growth-focused dentists
Dental-tech founders and startups
Modules
- Explore how every patient touchpoint communicates your brand.
- Identify gaps in patient perception—from front desk to discharge.
- Recognize how clinic design, waiting room experience, and even follow-up messages become silent brand ambassadors.
- Case examples of small changes creating large impact in patient retention.
- Learn Design Thinking methods to map patient journeys.
- Pinpoint emotional highs and lows (anxiety, waiting time, post-diagnosis confusion).
- Create signature moments that differentiate your practice (welcome rituals, follow-up care packs, proactive communication).
- Tools to align clinical excellence with emotional reassurance.
- Understand why patients leave practices and proven strategies to keep them.
- Build structured loyalty programs (reminders, newsletters, health updates).
- Create digital touchpoints that extend relationships beyond the clinic.
- Learn how to turn satisfied patients into referral advocates through trust and care stories.
- Train every staff member to embody your practice’s values.
- Scripts and role-play for front desk, nurses, and doctors.
- Build team morale that patients notice and appreciate.
- Internal culture as the foundation of external marketing.
- Practical e-learning modules to maintain alignment across staff turnover.
- Learn how to integrate digital marketing with patient experience.
- Optimize your website and patient portal for trust and usability.
- Use social media storytelling for credibility (doctor expertise, patient education).
- Convert inquiries into appointments with consistent, patient-first messaging.
- Omnichannel outreach: email, SMS, WhatsApp, video content, and care guides.
- Define the KPIs of patient experience: satisfaction, referral rates, repeat visits, digital engagement.
- Learn how to set up dashboards for continuous tracking.
- Apply Lean principles to fix gaps and optimize processes.
- Case examples of clinics using analytics to grow sustainably.
Workshop Outline
1. Online Reputation Management of Doctors
Objective: Build trust and credibility online.
Outline:
- Why reputation matters in healthcare.
- Where patients check you — Google, Practo, Instagram, Facebook.
- How to respond to feedback the right way.
- Encourage happy patients to leave reviews ethically.
- Handle negative reviews calmly and professionally.
- Use free tools — Google Alerts, Social Mention, etc.
- Share patient stories, media mentions, and achievements regularly.
2. DIY ( Do-It-Yourself ) Strategy for Dental Digital Marketing
Objective: Promote your clinic effectively without heavy agency dependence.
Outline:
- Define your clinic’s brand promise and visual identity.
- Optimize your Google Business Profile with photos, timings, and FAQs.
- Plan your monthly content calendar — tips, reels, smile makeovers.
- Use short videos and patient testimonials for engagement.
- Learn simple SEO — “dentist near me,” “invisible braces,” “painless root canal.”
- Run low-budget ad campaigns on Meta and Google.
- Use free analytics tools to measure reach and results.
- Stay consistent — post weekly, maintain brand tone, colors, and hashtags.
3. Applying Customer Experience Management (CEM) in Dental Practice
Objective: Turn every patient interaction into a memorable experience.
Outline:
- What is CEM — managing perception at every touchpoint.
- Map the patient journey — inquiry → visit → treatment → follow-up.
- Design a “Promise Statement”
- Deliver consistency — clinic ambience, communication, staff behavior.
- Use feedback to measure satisfaction (Net Promoter Score, reviews).
- Empower your team to solve problems instantly.
- Keep improving — small upgrades in comfort, transparency, and empathy.
Delivered by
Mr. G Vishwanand
Healthcare today is not just about treatment—it’s about the brand you create through every interaction. Patients choose experiences, trust, and reputation as much as clinical outcomes.
With over 20 years of experience in healthcare branding, patient experience, and digital transformation, G. Vishwanand has worked with leading names—Apollo Hospitals, AIIMS, Manipal, Yashoda, AIG, Global Hospitals, Dr. Motiwala Dental, and specialty practices across India, the US, UAE, KSA, South Asia, and the Netherlands.
This workshop is designed for doctors, hospital leaders, and clinic owners who want to elevate their practice from good to iconic.
Program Outcomes
By the end of this program, participants will:
- Recognize that every patient interaction is marketing.
- Build patient loyalty systems proven in real-world healthcare settings.
- Empower staff to deliver consistent, brand-driven experiences.
- Strengthen digital visibility across platforms and geographies.
- Establish a scalable framework for healthcare growth.
Powered by IMC Digital
IMC Digital delivers end-to-end patient experience management solutions, integrating clinical expertise, design thinking, and digital technology.
Trusted by hospital groups and specialty practices, IMC creates seamless patient-first experiences that build loyalty and drive sustainable growth.
Post-Workshop Engagement
Your learning continues beyond the workshop:
30-Day Review Call
(1 Hour)
One-on-one with G. Vishwanand to review progress and tackle challenges.
90-Day Consulting Check-In (2 Hours, Group Session)
With Vishwanand and IMC team, reviewing KPIs and refining strategy.
Exclusive
Resources
Scripts, templates, and checklists to implement brand-driven patient journeys.
About the Faculty
G. Vishwanand – Program Leader
- CEO, IMC Digital, specialists in healthcare branding & patient experience.
- 20+ years of experience in healthcare marketing and transformation.
- Worked with Apollo, AIIMS, Manipal, Yashoda, AIG, Global, Dr. Motiwala Dental, and specialty practices worldwide.
- Expert in strategic branding, patient engagement, and omnichannel growth.
Who Should Attend?
Clinic Owners & Specialty Practitioners
Ready to scale their reputation
Hospital Leaders & Multi-Specialty Centers
wanting unified brand identity
Healthcare
Entrepreneurs
seeking to build brands, not just practices.
Program Outcomes
- Recognize that every patient interaction builds your brand.
- Learn to create patient journeys that reinforce trust and loyalty.
- Equip your team to deliver consistent brand-driven experiences.
- Strengthen digital visibility as part of your brand.
- Build a framework for long-term brand growth.
Registration: ₹ 3,000/-
( ₹ 1,500/-)
In just 1 day, transform your healthcare service into a brand patients love and trust.