Rebranding and Positioning as a Global CDMO Player
Background
Crius Group is a diversified healthcare manufacturer with expertise in nutraceuticals, pharmaceuticals, and advanced formulation development. Its facilities include:
- WHO-GMP & Health Canada Approved Facility – Extensive nutraceutical portfolio across multiple segments and dosage forms.
- GMP-Certified Non-Beta Lactam OSD Facility – Manufacturing general pharmaceutical products (Tablets, Capsules & Powder).
- State-of-the-Art R&D & F&D Facility – Focused on formulation development, analytical method development, and microbiological testing.
- WHO-GMP Certified Beta Lactam OSD Facility – Specialized in Cephalosporins & Penicillin (Tablets, Capsules & Dry Syrup).
- Private Label Services – Strengthening the nutraceutical vertical by offering customized product development and branding solutions for partners.
Challenge
Despite having strong manufacturing and R&D capabilities, Crius Group’s identity was fragmented. It needed to be repositioned as a globally credible CDMO (Contract Development and Manufacturing Organization) while also emphasizing its Private Label solutions to expand its nutraceutical footprint.
Our Approach
At IMC – InfocusRx Marketing & Communications Pvt. Ltd., we helped Crius Group unify its identity, showcase its facility strengths, and reposition itself as an integrated CDMO partner with diversified capabilities.
Solutions Delivered
- Online Branding & Positioning – Built a cohesive brand presence highlighting CDMO expertise and private label offerings.
- Facility Shoot – Executed a full-scale photoshoot across facilities to showcase compliance, scale, and sophistication.
- Digital Assets Development – Created impactful visuals and content for the website and social media platforms.
- Corporate Narrative & Collaterals – Strengthened positioning to emphasize compliance (WHO-GMP, Health Canada), innovation, and private label nutraceutical services.
Impact
- Repositioned Crius Group as a globally recognized CDMO with full-spectrum capabilities.
- Elevated its nutraceutical vertical through dedicated private label solutions.
- Enhanced digital visibility with professional facility showcases and targeted brand messaging.
- Improved credibility with global partners, paving the way for stronger business developmen
