Dr.Reddy’s

India’s leading pharmaceutical company marketing products in India, USA, Russia & CIS countries, and Europe. IMC supported DRL with Health messaging is a tool which helps doctors to send health tips, prevention tips and daily health care tips to engage the patient with their practice.

Deliverables

Health Tips Alters for chronic patient from physicians .

Solution

IMC supported drafting personalised the message based on each patient’s medical history and based on recipient’s gender, age, height, weight and medical history.