Healthcare Growth Forum
A Healthcare Summit City Chapter
Hyderabad
11th September
Bangalore
25th September
Pune
27th November
Navi Mumbai
4th December
Is This You?
This questionnaire is built for one specific person, not a general audience. It’s for you if:
- You founded, co-founded, or currently run (as Owner-MD) a hospital
- You were personally involved in the early decisions — feasibility, bed count, design, financing — not just the ones since you took over
- Your hospital has been operational for at least a year, so you've lived with the consequences of those decisions, not just made them
If that’s you, keep reading. If it’s not – if you’re a specialist who advised on one part of a project rather than an owner who lived the whole thing – this specific questionnaire isn’t built for your answers to land well. Email (survey@imcdigital.life) and we’ll point you to the right way to contribute instead.
Why Your Voice Matters
Most writing on hospital planning comes from one of two places: a consultant who saw one phase of one project, or a framework built in a boardroom with no hospital attached to it. Both miss the thing that actually matters – what it’s like to live with your own decisions.
You chose the land. You signed off on the bed count, argued with the architect over the OT layout, picked the equipment, negotiated the loan. You’re still there, dealing with what worked and what you’d do differently.
That complete arc – decision, consequence, hindsight – is what this questionnaire is built to capture. Not a fragment. Not a specialist’s guess at what an owner might have been thinking. Your actual account, start to finish.
What You'll Be Asked
12 sections, moving through the full lifecycle of building and running a hospital: market feasibility, clinical workflow design, equipment and capital planning, engineering (MEP), financial feasibility, operational readiness, quality culture, digital enablement, preventive care, patient engagement, and growth.
A sample of what's inside:
- "Describe the early planning decision on your own hospital that most changed the outcome — good or bad."
- "Name one specialty at your hospital that looked profitable on paper and wasn't once full costs were counted."
- "If you had one piece of advice for a hospital promoter before they break ground, what would it be?"
Most sections take under two minutes — a couple of rating-scale questions, one multiple-choice, and one short written answer. Set aside one uninterrupted 20-minute stretch rather than fitting it between calls; a few questions reward a real moment of recall.
Your Information Stays Yours
Some of what we’re asking — cost per patient day, specialties that underperformed, decisions you’d take back — is genuinely sensitive business information. Here’s exactly how it’s handled:
Your individual answers are seen only by the IMC team compiling the whitepaper, not published or shared as-is
Anything used in the whitepaper is either a direct quote you’ve explicitly approved (Q50 asks permission), or folded into an aggregated, non-attributable statistic (“X% of hospital leaders agree that…”)
You can request your data be used for internal research only, with no publication in any form
You can withdraw your response at any time by emailing survey@imcdigital.life
What You Get
Applied to your hospital, not a hypothetical one
A free 60-minute working session with IMC's healthcare CX team
Every founder/owner-MD who completes the questionnaire is eligible – using the same Customer Experience Management for Healthcare framework behind IMC’s CXM Playbook, this time applied specifically to your hospital.
- A sensory/journey snapshot of one patient touchpoint you choose — first call, OPD, discharge, whatever matters most right now
- Two or three specific, actionable recommendations for your hospital, not generic best practices
- A take-home CX Dashboard template (NPS, CSAT, wait times, complaint themes)
- Free access to the full CXM video series and workbook as a reference alongside your session
Who's Behind This
This whitepaper is produced by IMC (InfocusRx Marketing & Communication), a healthcare marketing and knowledge-systems agency, in partner with Sugilite and Associates, a consulting, Merger & accusation, planning and designing of hospitals. It combines in-depth interviews with domain specialists – architects, MEP consultants, biomedical engineers, quality and digital health leaders – with direct accounts from hospital founders and owner-MDs like you, whose complete view is what ties those individual specialties into one real story.
FAQ
How long will this actually take?
About 20 minutes if you go through all 12 sections in one sitting, which is how it’s designed to be completed.
Some of this isn't my day-to-day anymore — a project director or specialist handled it. Should I still answer?
Yes. You made the founding decisions, even where someone else executed them. Your judgment on why a call was made — and what you’d do differently now — is exactly what this questionnaire is for. Answer from what you remember deciding, not what you’d need to look up.
Will I be quoted by name?
Only if you say yes. The last question asks explicitly, and you can choose anonymized attribution or internal use only instead.
Who sees my answers, and how are they used?
See Section 4 above — in short, your raw answers stay internal to IMC, and anything published is either a quote you’ve approved or an aggregated statistic with no name attached.
Is this meant for one person per hospital?
Yes, ideally — the value here is one continuous account from the person who saw the whole arc, not a composite of several roles. That said, if more than one person from your hospital wants to contribute, email [insert contact email] and we’ll figure out how to include both without duplicating.
When do I get my CXM Diagnostic Session?
The confirmation page after you submit will let you request a slot with IMC’s CX team, and share an immediate link to the CXM video series and workbook in the meantime.