Introduction to NutrifyGenie: AI-Powered Nutra Innovation
IMC Digital, a strategy-driven healthcare marketing and digital innovation partner, conceptualized and built NutrifyGenie — an AI-powered nutraceutical product development platform that empowers supplement brands to innovate faster, differentiate better, and commercialize ethically.
This project embodies IMC Digital’s proven expertise in brand creation, platform UX design, scientific content strategy, and commercialization enablement of AI-powered nutraceutical product development platform.
The Challenge in India’s Nutraceutical Industry
The global nutraceutical industry is evolving, but product development remains: Slow, Complex, Dependent on manual research and Market-uncertain until commercialization.
NutrifyToday identified a critical opportunity: built a platform that compresses development timelines while ensuring scientific rigor and market readiness.
The brand had to:
- Communicate technology + science + trust
- Educate a B2B audience with clarity
- Enable frictionless product development workflows
- Drive partner onboarding and business growth
IMC’s End-to-End Healthcare Marketing Solution
A full-stack innovation-to-market journey — designed and delivered by IMC Digital.
Brand Creation and Identity for NutrifyGenie
- Coined the name NutrifyGenie
- Designed a clean, intelligent visual identity system
- Created a brand world representing smart science + speed
Messaging and Positioning: Science Meets Strategy
- Defined the value narrative: “AI-engineered nutraceutical innovation — faster, compliant, differentiated”
- Created targeted messaging for brand owners, formulators
Platform UX and AI-Driven Product Development
- User-journey mapping and wireframes
- Intuitive dashboards, research flows & AI-assist interactions
- Improved onboarding and adoption confidence
Digital Presence and SEO for B2B Growth in India
- Website experience aligned to high-commercial B2B keywords
- Clear structure for storytelling, product explainer content, and lead capture
- Authority-driven content to enhance search visibility
Business Development and Market Rollout Success
- Designed sales decks, proposition explainers, and capability narratives
- Identified key strategic B2B markets
- Activated partnerships for early commercial traction
Measurable Business Outcomes Achieved
Business KPI | Result Achieved |
| Brand Credibility | NutrifyGenie positioned as a pioneer in AI-driven nutraceutical development |
| Development Efficiency | Platform enabled clients to achieve up to 50% faster go-to-market |
| Innovation Depth | Enabled 60% more differentiated formulations vs. traditional methods |
| Lead Generation | Improved digital presence resulted in high-intent inbound B2B engagement |
Commercial Readiness | System built to support global scalability & partnerships |
Why NutrifyGenie Sets a Benchmark in Nutra Innovation
- Brand authority is a growth engine — especially in regulated markets
- UX-driven product design accelerates adoption in complex tech environments
- Strategic storytelling converts technology into trusted business value
- When future-focused innovation meets the right go-to-market strategy, new categories are created
The Road Ahead: Scaling NutrifyGenie Globally
IMC Digital continues to support NutrifyGenie in:
- Expansion marketing campaigns
- Strategic industry partnerships
- Platform scale-up and global deployment
- Thought leadership in nutra-innovation
NutrifyGenie is now a benchmark example of how IMC Digital builds nutra innovation brands that influence the industry’s future.
Partner with IMC Digital — Building Future-Defining Health-Tech Brands
Connect with IMC Digital — where Science meets Strategy.
Let’s build what’s next.
