Webinar

Accelerate your B2C, B2B growth strategies using digital assets for Nutra and Pharmaceutical

Elevate your career to the next level and be digitally ready!

Date: 27^th, 29^th, 31^st January 2026
Time: 3:00 PM to 6:00 PM

Webinar

Objective:

To provide healthcare professionals, marketers, and content creators with the essential tools and strategies to excel in creating impactful medical and digital content, from conceptualization to execution.

Workshop Overview

This hands-on workshop will cover the complete journey of content creation, starting from strategic medical and UX writing to developing digital assets and effective content strategies for different audiences. By the end of the session, participants will have actionable insights and skills to enhance their content across various channels.

Session Timings

Date: 27^th, 29^th, 31^st January 2026

Time: 3:00 PM to 6:00 PM

Webinar

Workshop Modules

Design thinking in Medical Communication

Learn medical writing and UX principles to create clear, accurate, user-friendly content.

Strategies for Consumers/ Patients engagement

Craft content strategies for patients, caregivers, and the general public.

Strategies for Healthcare Professionals (HCPs) engagement

Develop evidence-based content for HCPs' continuous learning and clinical practices.

Strategies for marketing campaigns – B2B / B2C.

Design content for large-scale public health campaigns.

Target Audience

Learning Outcomes

By the end of this workshop, participants will:

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About

IMC is a Digital Health Transformation Solution Provider, offering:

Patient Experience

Delivering omni-channel patient experience and engagement solution across the continuum of care delivery.

Pharma Excellence

Enabling digital transformation from drug discovery to drug marketing using internet and social media strategies.

HCP Excellence

Engaging digital-savvy Health Care Professionals with knowledge solutions- research updates and medical information for clinical excellence.

Digital /e-Learning

Enabling digital transformation in medical and health education through innovative technologies, participation, collaboration and problem based learning approach.

About

Instructor

He brings over 20 years of experience in Branding, New Product Design and Development, Strategic Marketing, and Digital Health Transformation. He has been part of over 25 start-up/new business success stories across India, U.S.A, Europe, U.A.E, and South East Asia. He was associated with Pepper Square, IBSS, Pioneer Group, Piramal Group, Ernst & Young, Satyam, and Administrative Staff College of India prior to founding www.imcdigital.life – IMC – Digital Health Transformation Company in the year 2008.
He is passionate about building digital health brands and marketing solutions. Thanks to his Indian Airforce roots, he has been fortunate enough to travel the length and width of India, thus he understands people socially and culturally better. In addition, his international marketing experience and exposure help him further to design usable branding solutions keeping the global trends and competition in mind.
When he is not busy building brands, you can find him cycling and running – these activities are the secret sauce of his creative and strategic inclination. When his work is his passion, he enjoys waking up to different business challenges, to build unique success stories, and to deliver the promise to his customers, every single day.
K-Factor from Masters from Indian School of Business, Pondicherry Central University, and IIMM-Pune.