Poshan Abhiyan
A Government of India initiative focused on improving nutrition outcomes and reducing malnutrition, stunting, anaemia and low birth weight among
Live100.life
A two-sided genomics-literacy platform that builds the case for genetic testing — for the public and clinicians alike — and routes curiosity into consultation.
THE CHALLENGE
Adoption of genetic testing is held back not by technology but by literacy and trust — most people, and many clinicians, simply don’t understand what genomics can do for them. GenePowerX needed to create demand by educating both audiences, and then convert that curiosity into actual testing and consultation.
OUR APPROACH
In Sense we mapped the genomics-literacy gap on both the consumer and clinician sides. In Shape we built the “Me & My Genetics” content framework — Cell & DNA, How Genes Work, Variants & Health, Inheriting Genetic Conditions, Genetic Testing, Precision Medicine — translating dense science into approachable explainers. In Scale we added a research-news feed, expert talks, and a community forum; in Sustain we built the conversion and clinician layer: “Ask Your Doctor” consults, a clinic locator, and a healthcare-professional track with doctor and clinic registration.
WHAT WE BUILT
- Structured genomics content library
- Genomic research and news feed
- “Ask Your Doctor” consultation interface
- Clinic locator
- Community forum and expert-talk series
- HCP enablement: doctor & clinic registration
THE OUTCOME
The platform became a genomics-literacy engine that creates demand for testing while building a two-sided ecosystem of consumers and clinicians. It positioned GenePowerX as an education-led category builder in precision medicine — owning the conversation rather than chasing it.
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