Madhavbaug
Madhavbaug is India’s leading chain of cardiac care clinics and hospitals headquartered in Mumbai, India. Founded in 2006 with a
DocVidya
A CME and medical knowledge-sharing platform that operationalises peer-to-peer clinical learning — at a scale physical events can’t reach.
Type: CME knowledge platform
Audience: Clinicians
Live: docvidya.com
THE CHALLENGE
Medical and pharma organisations struggle to engage clinicians with credible, structured, on-demand education at scale. Conferences are expensive and episodic; sales-led detailing has limits. There was a need for an owned, durable channel for continuing medical education and peer knowledge-sharing.
OUR APPROACH
In Sense we identified the high-value clinical topics and the formats clinicians actually consume. In Shape we built a structured CME content and faculty model that gives the education credibility and a consistent voice. In Scale we delivered it digitally as on-demand modules and sessions, and in Sustain wired ongoing programming so the platform keeps clinicians coming back rather than expiring after a single campaign.
WHAT WE BUILT
- CME platform and content infrastructure
- Structured learning modules and sessions
- Faculty / KOL content programming
- Clinician engagement and knowledge-sharing tools
THE OUTCOME
The platform gave the client an owned, scalable channel for accredited clinician engagement — extending medical education well beyond the reach and cost of physical events, and creating a recurring touchpoint with the prescribing community.
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