Apollo Cradle
A leading FMCG companies in India operating in beauty and healthcare spaces. Emami was seeking
M3 India
Subject-matter expertise and content strategy that keeps a multi-million-strong doctor network engaged, informed, and time-efficient.
THE CHALLENGE
M3 India is a free, exclusive platform for Indian doctors — part of M3 Group, trusted by over 4 million doctors across 9 countries — delivering medical news and analysis, curated journal summaries, market research, and peer-to-peer engagement. Sustaining clinician attention at that scale demands a constant supply of credible, practice-relevant content that respects how little spare time a doctor has.
OUR APPROACH
IMC provided subject-matter expertise, content strategy, and knowledge solutions for doctor engagement. In Sense we identified the practice-relevant topics and formats clinicians actually use. In Shape we produced curated journal summaries and clinical content designed around a doctor’s time. In Scale and Sustain we delivered an ongoing programme that keeps the network active rather than dormant.
WHAT WE BUILT
- SME-driven clinical content and analysis
- Curated journal summaries
- Content strategy for physician engagement
- Knowledge solutions for peer-to-peer interaction
THE OUTCOME
IMC helped one of the largest physician platforms keep millions of doctors engaged with credible, practice-relevant, time-saving knowledge — strengthening M3’s core value to its clinician audience.
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