Assessment items for adaptive quizzing
A leading FMCG companies in India operating in beauty and healthcare spaces. Emami was seeking
Indian Immunologicals Ltd (IIL)
A complete rebrand and “One Health” positioning for India’s biologicals leader
Overview
Indian Immunologicals Ltd (IIL) is India’s market leader in veterinary and human biologicals — a rare organization operating across both animal and human health. IIL engaged IMC to strategize its online positioning, but the opportunity was far larger: to give a company spanning animal, human, and environmental health a single, unifying idea and a complete brand and digital identity to match. IMC led a large-scale rebranding and positioning program, conceived around the “One Health” concept, and brought it to life through a corporate website, content, and a flagship public-health campaign.
The Challenge
- A company operating across veterinary and human biologicals with no single, unifying positioning idea
- Breadth across animal, human, and environmental health that read as fragmentation without a connecting narrative
- Complex biologicals science that had to be made credible and accessible — including in vernacular languages
- An online presence that did not reflect IIL’s market leadership
- An opportunity to lead a public-health conversation, not merely describe products
IMC's Role
IMC operated as the brand strategy and full-scale execution partner — conceptualizing the positioning, designing the brand and digital identity, and delivering the corporate website, content strategy and content, corporate video, e-detailing and vernacular content, social media planning and outreach, and a flagship campaign.
Transformation
Conceptualizing the “One Health” positioning
Created the unifying idea connecting animal, human, and environmental health – turning IIL’s breadth into a single, ownable strategic narrative that reflects its dual leadership in veterinary and human biologicals.
Leading the rebrand and online positioning
Translated the One Health concept into IIL’s brand, online positioning, communication, and identity.
Building the corporate website
Designed and developed the corporate website as the digital home for the repositioned brand.
Developing content and a corporate video
Delivered content strategy and content plus a corporate video to carry the One Health story, with e-detailing content for scientific and field engagement and vernacular content for reach across India.
Launching the “Fearless Against Rabies” star campaign
Conceived and executed a flagship public-health campaign (fearlessagainstrabies.com) that brought One Health to life around rabies — a zoonotic disease connecting animal and human health — supported by social media outreach.
Driving social media planning and outreach
Built a social media plan and outreach program to carry the brand and campaign consistently.
Impact
- A single, ownable “One Health” positioning connecting animal, human, and environmental health
- A complete rebrand and online identity reflecting IIL's market leadership
- A corporate website, video, and content system carrying the new positioning
- Vernacular and e-detailing content extending reach across audiences
- A flagship “Fearless Against Rabies” campaign that turned positioning into public-health leadership
- A consistent, strategy-led social presence
For Indian Immunologicals, IMC found the one idea that united a company spanning animal, human, and environmental health — “One Health” — and built the brand, digital presence, and the Fearless Against Rabies campaign that brought it to life.
More Success Stories
DocVidya
A CME and medical knowledge-sharing platform that operationalises peer-to-peer clinical
VitreosHealth
A leading FMCG companies in India operating in beauty and
Yashoda Hospital
Doctor-led patient education that builds brand and trust Overview Yashoda
Merck Group
A leading FMCG companies in India operating in beauty and