Healthcare Branding and Knowledge Solutions

Yashoda Hospital

Doctor-led patient education that builds brand and trust

Overview

Yashoda Hospital is a leading chain of multi-specialty hospitals in Hyderabad. To strengthen patient understanding and brand trust, Yashoda partnered with IMC to conceptualize, design, and develop an infographic-led patient-education video series — deployed across waiting areas and digital channels as both an education and a marketing tool.

The Challenge

  • Complex clinical conditions and procedures that patients struggled to understand
  • A need to build brand trust and credibility with patients and families
  • An opportunity to use waiting-area and digital touchpoints more effectively
  • A need for content that worked equally as education and as marketing

IMC's Role

IMC acted as the patient-education content partner — delivering content strategy, infographics, and a professionally produced, doctor-led patient-education video series.

Transformation

Defining the content strategy

Identified priority conditions and the right formats to educate patients while reinforcing the Yashoda brand.

Developing infographic-led education

Designed infographics that simplified disease conditions and procedures into clear, scannable visuals.

Producing doctor-led video

Professionally developed video interviews of practicing doctors discussing disease conditions, symptoms, procedures, and care.

Distributing across touchpoints

Deployed the series across the hospital website, social media, email signatures, waiting-area displays, and presentations — turning education into a powerful marketing tool.

Impact

  • Patient-education content that doubled as a marketing asset
  • Clearer understanding of conditions, procedures, and care among patients and families
  • Stronger brand and trust through credible, doctor-led communication
  • Consistent reuse across digital and on-site touchpoints

For Yashoda, IMC turned clinical expertise into doctor-led video and infographics that educate patients and build trust — content that works as both care and marketing.

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