IMC Digital

Apollo Spectra

Surgical content to attract and educate international medical tourists

Overview

Apollo Spectra is a leading multi-specialty hospital offering world-class surgeries across India. To grow its medical-tourism practice, Apollo Spectra engaged IMC to build a content solution that attracts and educates international patients seeking surgery — answering the real questions patients ask when choosing treatment.

The Challenge

  • Attracting international medical tourists in a competitive surgical market
  • Patients needing clear, complete information to choose the right treatment from abroad
  • Complex surgical procedures that had to be explained accessibly
  • A need to pre-empt and answer patients’ practical questions

IMC's Role

IMC operated as the surgical-content partner — developing content to attract and educate international medical tourists across Apollo Spectra’s surgical procedures.

Transformation

Building surgery-by-surgery content

Wrote up all surgical procedures so prospective patients had complete, credible information.

Answering the decision questions

Structured content to address the questions patients ask when selecting the right treatment.

Adding FAQs

Followed each procedure with FAQs to resolve remaining doubts.

Targeting medical tourists

Framed content to attract and reassure international patients choosing where to have surgery.

Impact

  • Comprehensive, decision-ready content across surgical procedures
  • Clearer guidance for international patients choosing treatment
  • FAQs that pre-empt and resolve patient questions
  • A content foundation to attract medical tourists

For Apollo Spectra, IMC built decision-ready surgical content — every procedure explained and answered — to attract and reassure international patients choosing where to have surgery.

More Success Stories

Poshan Abhiyan

Poshan Abhiyan

A Government of India initiative focused on improving nutrition outcomes and reducing malnutrition, stunting, anaemia and low birth weight among

Themis Medicare

Themis Medicare

Themis Medicare is a pharmaceutical company specializing in pain management, critical care and anti-infective products.

CallHealth

CallHealth

CallHealth, founded in 2015 and headquartered in Hyderabad, is an integrated healthcare delivery platform designed to bring multiple healthcare services

Nimhans

Nimhans

NIMHANS is a world-renowned centre of excellence for mental health and neurosciences, providing specialized patient care while advancing research, education

LearningMate Case study-2

LearningMate is a global technology and learning solutions company that helps education institutions, publishers and organizations build and deliver digital