Apollo Cradle

A premium mother and child health center with an integrated Gynecology, Laparoscopy, Pediatrics & Neonatology, Fertility, Fetal Medicine & NICU facility.

Deliverables

Online positioning
Website content
Infographics
Patient educational film

Solution

IMC supporting in developing maternity education and website content connects with Apollo Cradle value proposition and services offerings. The content strategy included understanding the persona, online behavior pattern, building trust and importantly pregnancy as a wonderful and memorable experience for both mother and father