Poshan Abhiyan
A Government of India initiative focused on improving nutrition outcomes and reducing malnutrition, stunting, anaemia and low birth weight among
Dr.Reddy’s
India’s leading pharmaceutical company marketing products in India, USA, Russia & CIS countries, and Europe. IMC supported DRL with Health messaging is a tool which helps doctors to send health tips, prevention tips and daily health care tips to engage the patient with their practice.
Deliverables
Health Tips Alters for chronic patient from physicians .
Solution
IMC supported drafting personalised the message based on each patient’s medical history and based on recipient’s gender, age, height, weight and medical history.
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