Healthcare Strategy, Branding and Marketing Services | IMC

Strategic services at various stages of the business lifecycle - Gestation, Inception, Pilot Stage, Roll Out, Growth, Expansion and Maturity.

Healthcare Strategy is the key-differentiator in business success. We expertise in formulating, planning and executing strategies and healthcare marketing programs meeting your bottom-line.

Every company undergoes various stages, from gestation to maturity during which it seeks professional experts who understand their business challenges to provide healthcare strategy solutions and suitable actions to improve their profitability.

We offer strategic marketing, consulting and research services to our healthcare clients that benefit them at various stages of the business lifecycle – Gestation, Inception, Pilot Stage, Roll Out, Growth, Expansion and Maturity.

If you have a new product to launch, to conduct a feasibility study, to identify the market potential and business opportunities, to develop a healthcare brand strategy, to know the best way to promote and sell your product, to understand the socio-culture behaviour and trend, to identify the gap or the unmet need of customers or to develop customer experience management strategies- IMC is the one-stop solution for these challenges.

We coexist with your core team taking care of your marketing activities using the latest healthcare marketing management techniques. We help you create, deliver and communicate value to your customers within the budget, on schedule and in line with your business goals.

Benefits of our LMS for Hospitals and
Healthcare Providers

IMC provided healthcare strategic marketing service for No # 1 Population Health Analytics company -VitreosHealth. The company offers advanced population management tools leveraging EHR, claims and socioeconomic data for Healthcare organizations. The services include strategic marketing, design, content and technology services.

Deliverables

IMC service offerings includes healthcare branding, communication strategy across all the touch points, product UI design, inside sales, digital marketing, search engine optimization (SEO), business development support, campaign design and execution, blog-writing, case-studies, Whitepapers, webinars with success rate of more than 200 CXO level attendees from ACO, PCMH, Physician Groups and Payers, participation in Major US conference and exhibition – HiMSS, AMGA, HFMA, AHIP, and setting up of offshore development centre in Hyderabad.

Solution

IMC helped market Vitreos product and services without increasing their in-house marketing staff, at half the cost, with the assurance of quality and timely delivery of services. We serve as their healthcare marketing department, consisting of expert medical writers, copywriters, editors, business insight researchers, marketers, website designers, multimedia production team, programmers and dedicated project manager.