Personalized e-Learning Training Courseware Development for Themis Medicare

Client Overview:

Themis Medicare, a pharmaceutical company specializing in Pain Management, Critical Care, and Anti-Infective products, was seeking e-Learning Training Courseware Development for its Medical Representative Training accessible PAN India.

Themis Medicare, aim was to create a e-digital learning program accessible through a Learning Management System (LMS) that could be used on laptops, tablets, and mobile devices, both in the office and out in the field.

Challenge:

Themis Medicare needed to make their complex medical content easier to understand by their Medical Representative team in three important areas: medical and product knowledge and sales techniques. They wanted the content to be engaging, interactive, and practical for the team to use effectively.

Solution: Personalized e-Learning Training Courseware

IMC developed a comprehensive and interactive training program with 50 modules focusing on the three key areas:

Key Components of the Solution – Custom Learning Design and Development

1. Medical Training (Disease and Drug Knowledge):

Simplified Content: IMC simplified complex information about diseases, drug mechanisms, and treatment protocols, making it easier for the medical representative to understand.
Brand specific Content Creation: For every therapeutic areas and its respective brands , IMC created content that focused on product differences, effectiveness, and safety, ensuring the medical representative could explain new offerings confidently.
Visual Aids: Diagrams, infographics, and animations were added to make the material more engaging and easier to grasp.
Interactive Learning/ Assessments : Quizzes, case studies, and scenarios were used to reinforce learning and test the team’s understanding.

2. Sales Enablement Training:

Skill Development: IMC developed modules to improve sales skills, such as handling objections, delivering value propositions, and effectively engaging with healthcare professionals.
Customized Sales Scripts and Negotiation Strategies: Product-specific sales scripts and strategies were included to help the team with direct and cross-selling.
Product-Specific Selling: The training focused on selling techniques tailored to each product line, enabling the team to address customer needs more effectively.

Results:

The new digital training material provided Themis Pharma’s sales force with:

Anytime, Anywhere Access: The LMS allowed easy access to training on laptops, tablets, and mobile devices, making it flexible for the team to use both in the office and in the field.
Interactive Learning Experience: Quizzes, case studies, and simulations made the training more engaging and helped improve knowledge retention.
Faster Product Knowledge Acquisition: The sales team became more confident in handling new product launches, equipped with strong medical knowledge and marketing strategies

Conclusion:

The personalized e-learning courseware developed by IMC gave Themis Medicare a scalable training solution that improved the sales skills and product knowledge of their medical representative team. By combining medical knowledge, product knowledge and sales enablement in one comprehensive package, the medical representative team became better equipped to engage with healthcare professionals (HCPs), ultimately boosting product awareness and driving better sales performance

Pharma and Nutra Solutions

Patient Education Solution

HCP Connect

eLearning Design and Development Services for Healthcare

Health Profession Education Advisory

Patient Experience Management Solutions for Healthcare Providers

Web App

UI/UX

Portal

LMS

Video

Omnichannel

Traning