Healthcare Branding and Knowledge Solutions

CallHealth

A leading FMCG companies in India operating in beauty and healthcare spaces. Emami was seeking services from a medical communication expert in digital marketing to provide Subject Matter Expertise in Ayurveda medicine, content strategy, content development (text, info-graphic and educational video) and digital marketing. IMC supported Emami with various patient education content based on its areas of business operations for use in its overall digital marketing and branding activities.

Deliverables

CallHealth wanted to standardize learning and development of its Healthcare Professional Team including doctors, nurses and physiotherapists to deliver uniform service quality.

Solution

IMC offered blended learning by developing standardized training modules with level-3 interactive content with video demonstration by the expert followed by adaptive quizzing assessment in dental, physiotherapy and nursing domain. The project scope included interviewing, development of propriety training content across the domain, story boarding, module development and video production of demonstration.

The solution included development of a cloud- based Moodle LMS- Learning Management System which will allow doctors, nurses and physiotherapists of CallHealth team to authenticate themselves, register for the training program, undergo the training and taking up the assessment for learning outcomes.

Success Stories

Mylan

A leading FMCG companies in India operating in beauty and