Poshan Abhiyan
A Government of India initiative focused on improving nutrition outcomes and reducing malnutrition, stunting, anaemia and low birth weight among
Apollo Cradle
A premium mother and child health center with an integrated Gynecology, Laparoscopy, Pediatrics & Neonatology, Fertility, Fetal Medicine & NICU facility.
Deliverables
- Online positioning
- Website content
- Infographics
- Patient educational film
Solution
IMC supporting in developing maternity education and website content connects with Apollo Cradle value proposition and services offerings. The content strategy included understanding the persona, online behavior pattern, building trust and importantly pregnancy as a wonderful and memorable experience for both mother and father
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