Poshan Abhiyan
A Government of India initiative focused on improving nutrition outcomes and reducing malnutrition, stunting, anaemia and low birth weight among
Apollo Diagnostics
Apollo Diagnostics – India’s largest diagnostic center & pathology lab offering a wide range of diagnostic tests & procedures across PAN India.
Deliverables
- Multilingual patient educational Animated video series aimed towards delivering medically accurate messages on women health and pregnancy care.
- Patient Information materials on diagnostic tests and its benefits.
Solution
IMC offered integrated solution of strategy, content, design and technology for Apollo Diagnosis National wide roll out. IMC medical team along with Apollo Diagnosis leadership team prepared the roadmap supported with all necessary subject matter expertise, medical content, infographics, evidence based literatures and video towards patient engagement and education.
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