Poshan Abhiyan
A Government of India initiative focused on improving nutrition outcomes and reducing malnutrition, stunting, anaemia and low birth weight among
Biologicale Thrombosis Week
A “phygital” World Thrombosis Day experience that merged a digital education hub with live KOL engagement and a public pledge — turning a single awareness day into a movement.
THE CHALLENGE
Thrombosis — including venous thromboembolism and atrial fibrillation — is dangerous precisely because it is overlooked and misunderstood, despite being largely preventable. Biological E. wanted to drive awareness among both healthcare professionals and the public around World Thrombosis Day, and to make a time-bound campaign feel like a sustained movement rather than a one-day event.
OUR APPROACH
In Sense we surfaced the core insight — thrombosis is “often overlooked and misunderstood” — and built the campaign around it. In Shape we created an “Open your eyes to Thrombosis” narrative and a public “I pledge to” engagement mechanic that converts passive readers into participants. In Scale we secured and produced KOL video sessions with senior specialists from leading hospitals, paired with clear risk-factor and symptom education for both venous and arterial thrombosis. In Sustain, the phygital model kept the content live and reusable beyond the event window.
WHAT WE BUILT
- Campaign hub for World Thrombosis Day
- “I pledge to” public engagement mechanic
- KOL expert-talk video series with named specialists
- Risk-factor education (venous & arterial)
- Symptom-recognition and prevention content
- Compliant medical disclaimers
THE OUTCOME
The campaign turned a single awareness day into a structured education experience, secured credible KOL participation, and converted readers into pledged participants — establishing a reusable phygital event model the client can run year after year.
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