Nimhans
NIMHANS is a world-renowned centre of excellence for mental health and neurosciences, providing specialized patient care while advancing research, education
Gleneagles Global Hospitals
A world-class, patient-centric hospital website, delivered at speed
Overview
Gleneagles Global Hospitals — a Parkway Pantai enterprise — is a chain of multi-specialty tertiary-care hospitals headquartered in Hyderabad, with hospitals in Chennai, Bangalore, and Mumbai. Following a major investment by Parkway Pantai, the group needed a world-class digital presence delivered on a tight timeline. IMC built a patient-centric hospital website covering the full spectrum of diseases and treatments.
The Challenge
- A need for a world-class, patient-centric website befitting the group’s stature
- A demanding, quick turnaround following the recent Parkway Pantai investment
- Breadth: content had to cover the entire spectrum of diseases and treatments
- The need to combine medical accuracy with strong design and usability
IMC's Role
IMC operated as an integrated content, design, and web partner — an in-house team of medical writers and creative designers working in tandem with the website development team.
Transformation
Mobilizing an integrated team
Medical writers and creative designers worked alongside web development to meet a tight timeline.
Applying design thinking
Brought a design-thinking approach to content and design, centered on the patient.
Building comprehensive medical content
Covered the entire spectrum of diseases and treatments with credible, accessible content.
Delivering a patient-centric website
Shipped a world-class digital presence at the speed the investment demanded.
Impact
- A world-class, patient-centric hospital website
- Comprehensive coverage of diseases and treatments
- Medical accuracy combined with strong, usable design
- Delivery at the quick turnaround the client required
For Gleneagles Global Hospitals, IMC’s medical writers and designers worked as one team to deliver a world-class, patient-centric website — comprehensive in coverage and delivered at speed.
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