IMC Digital

Mylan

Acting as the Center of Excellence for go-to-market and scientific enablement

imcdigital.life/mylan

Overview

Mylan is a global pharmaceutical company with products in more than 165 countries and territories. IMC operated as Mylan’s Center of Excellence (CoE) — working directly with respective country heads and brand leaders to build the go-to-market plan and the full set of scientific, promotional, and digital assets needed to bring it to life across markets.

The Challenge

  • A need for a structured, market-specific go-to-market plan aligned with country heads and brand leaders
  • A requirement for medically accurate scientific materials across a global portfolio
  • Field forces that needed credible promotional tools and structured enablement
  • Demand for digital assets and omnichannel reach across markets
  • Patients and caregivers needing accessible, self-manageable education

IMC's Role

IMC functioned as Mylan’s Center of Excellence — an embedded partner co-creating the go-to-market plan with country heads and brand leaders, and delivering the medically accurate scientific content, promotional tools, care guides, field-force enablement, digital assets, and omnichannel marketing that supported it.

Transformation

Building the go-to-market plan as a CoE

Partnered directly with respective country heads and brand leaders to define a structured, market-specific go-to-market plan.

Developing medically accurate scientific materials

Created the scientific content foundation underpinning every brand and patient asset.

Creating promotional tools

Built credible, compliant promotional materials for brand teams.

Producing patient Care Guides

Developed comprehensive, illustrated guides on symptoms, causes, diagnosis, treatment, and prevention — across diabetes and breast and colorectal cancer — with self-management guidance on when to seek care.

Empowering the field force

Delivered enablement materials and tools to equip field teams for confident, on-message engagement.

Building digital assets and omnichannel marketing

Created digital assets and coordinated omnichannel programs to reach stakeholders consistently across markets.

Impact

  • A structured, market-aligned go-to-market plan co-owned with country and brand leaders
  • A complete, medically accurate scientific and promotional asset base
  • An empowered, well-equipped field force
  • Credible, reusable patient Care Guides
  • Digital and omnichannel reach across markets
  • A functioning Center of Excellence model for Mylan

As Mylan’s Center of Excellence, IMC connected go-to-market strategy with scientific rigor and omnichannel execution — turning a global plan into market-ready assets, empowered field teams, and patient-ready education.

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