IMC Digital

Piramal

Building a consumer-engagement digital platform across a multi-brand portfolio

Overview

Piramal partnered with IMC to build a consumer-engagement digital platform spanning its broad consumer-healthcare portfolio — brands including Caladryl, i-pill, i-can, i-sure, Lacto Calamine (Lotion, Sunshield, and RENEU), Polycrol, Saridon, QuikKool, Jungle Magic, SupraActive, and Littles, among others. The engagement spanned platform, content, video, consumer-engagement campaigns, a call centre, and social media.

The Challenge

  • A large, diverse brand portfolio needing a unified digital platform
  • A need for content, digital assets, and video across many brands and audiences
  • A requirement for consumer-engagement campaigns, not just static content
  • A need for direct consumer support and a consistent social presence

IMC's Role

IMC operated as an end-to-end digital platform and engagement partner — building the digital platform, content, digital and video assets, consumer-engagement campaigns, a call centre, and social media content strategy and execution.

Transformation

Building the digital platform

Developed a consumer-engagement digital platform spanning the brand portfolio.

Developing content and digital assets

Created content and digital assets across the portfolio’s brands.

Producing video assets

Produced video content to bring brands and health information to life.

Running consumer-engagement campaigns

Designed and executed campaigns to engage consumers across the portfolio.

Establishing a call centre

Set up a call centre to provide direct consumer support and engagement.

Executing social media

Defined the social media content strategy and produced the content to execute it.

Impact

  • A unified consumer-engagement digital platform across a wide brand portfolio
  • A full content, digital, and video asset base
  • Consumer-engagement campaigns driving interaction
  • A functioning call centre for direct consumer support
  • A consistent, strategy-led social presence

For Piramal, IMC built the full consumer-engagement engine — platform, content, video, campaigns, a call centre, and social — connecting a diverse brand portfolio to its consumers through one coordinated system.

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