Healthcare Branding and Knowledge Solutions

Emami

Powering the Zandu Ayurveda portal with medically accurate content and demand generation

Overview

Emami is one of India’s leading FMCG companies in beauty and healthcare, and home to the heritage Ayurveda brand Zandu. To strengthen its digital health presence, Emami built a dedicated Ayurveda portal for Zandu. Working alongside a Top-4 consulting partner, IMC contributed the medically accurate content development, experience design, and demand generation that brought the portal to life.

The Challenge

  • A Zandu portal that needed credible, medically accurate Ayurveda content at scale
  • A user experience that made traditional-medicine knowledge accessible and easy to navigate
  • A need for consistent social content and a clear strategy to carry it
  • A requirement to drive demand, not just publish content

IMC's Role

IMC served as the medically accurate content and experience partner. Working alongside a Top-4 consulting partner, IMC delivered the UI/UX for the Zandu portal, the portal’s full content, the social media content strategy and content, and demand generation.

Transformation

Designing the Zandu portal experience

Delivered the UI/UX for the portal, making Ayurveda content easy to explore and navigate.

Developing the full portal content

Created medically accurate, evidence-informed Ayurveda content across the entire portal.

Defining social content strategy and content

Built a structured social media content strategy and produced the content to execute it.

Driving demand generation

Ran demand-generation programs to convert visibility into engagement.

Anchoring the build with content credibility

As the medically accurate content partner alongside a Top-4 consulting firm, IMC ensured scientific credibility across the build.

Impact

  • A credible, content-rich Zandu Ayurveda portal
  • An accessible, well-designed user experience
  • A consistent social presence with a clear content strategy
  • Demand generation aligned with credible content
  • Scientific credibility maintained across the build

For Emami’s Zandu portal, IMC supplied the medically accurate content and experience design that gave a flagship Ayurveda brand a credible, engaging, demand-generating digital home.

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