Piramal
Building a consumer-engagement digital platform across a multi-brand portfolio Overview Piramal partnered with IMC to
Gleneagles Global Hospital
Gleneagles Global Hospitals: A Parkway Pantai Enterprise, is a chain of multi-specialty tertiary care hospital headquartered at Hyderabad, India with its presence in Chennai, Bangalore and Mumbai.
Deliverables
- Online Positioning Strategy
- Content – Specialty, diseases and treatment
- Poster – Patient Education
- Infographics – Patient education, social media communication
Solution
The client was expecting quick turnaround time of delivery with its recent investment by Parkway Pantai. IMC in-house team of medical writers and creative designers worked in tandem with website development team. The design thinking approach in content development and design helped us to deliver world-class patient centric hospital website covering the entire spectrum of diseases and treatments.
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