Lallemand Pharma
A leading FMCG companies in India operating in beauty and healthcare spaces. Emami was seeking
Manipal Hospitals
A patient-education content engine for international-patient growth
Overview
Manipal Hospitals is one of India’s foremost multi-specialty healthcare providers — No.1 in Bangalore — with over 5,000 operational beds across the country and a growing international-patient practice. To attract and better serve international patients, Manipal worked with IMC as a dedicated content partner building a patient-education, engagement, and outreach solution.
The Challenge
- Attracting international patients in a competitive medical-travel market
- Explaining treatments and procedures clearly to patients deciding from abroad
- Supporting the full journey — procedure briefing, treatment plans, and post-operative care
- A need for an ongoing, dedicated content capability rather than one-off assets
IMC's Role
IMC operated as a dedicated digital content partner — proactively building patient-education, engagement, and outreach content, anchored by an international-patient-focused content strategy.
Transformation
Building an international-patient content strategy
Focused content on treatments and procedures tailored to the needs of international patients.
Developing patient-education content
Created clear material explaining conditions, procedures, and what to expect.
Supporting the full care journey
Produced content spanning procedure briefing, treatment plans, and post-operative care management.
Operating as a dedicated, proactive partner
Worked continuously on content for education, engagement, and outreach rather than one-off deliverables.
Impact
- A content strategy that helped attract international patients
- Better patient engagement across briefing, treatment, and post-op care
- Clearer, more credible communication for patients deciding from afar
- A sustained, dedicated content capability for Manipal
For Manipal Hospitals, IMC built the patient-education content engine that helps attract international patients and guide them — from procedure briefing through post-operative care.
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