M3 India
A leading FMCG companies in India operating in beauty and healthcare spaces. Emami was seeking
WhiteCoats
Knowledge and engagement solutions for a secure, verified professional network built exclusively for doctors.
THE CHALLENGE
WhiteCoats is a secure, HIPAA-compliant professional-networking platform exclusive to doctors — over 300,000 across 125+ specialties, with 60+ Indian medical associations as digital partners. Clinicians use it for medical updates, case discussion, association communications, and clinical surveys and polls. A verified community like that lives or dies on the quality and flow of credible clinical content and engagement.
OUR APPROACH
In Sense we examined what makes verified clinicians return to a peer network. In Shape we developed credible clinical content and engagement formats — case discussions, updates, and surveys — built for a doctor-only audience. In Scale and Sustain we supported content and engagement programming across specialties and association partners to keep the community alive.
WHAT WE BUILT
- Clinical content and knowledge solutions
- Engagement formats: case discussions, polls & surveys
- Association-communication content
- Specialty-relevant clinical updates
THE OUTCOME
IMC supported a leading doctor-only network in keeping 300,000+ verified clinicians engaged with credible, peer-driven clinical knowledge inside a secure, association-backed environment.
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Whitecoats
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Assessment items for adaptive quizzing
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